Tuesday, May 20, 2008

Getting Things Started


Over the years, so many different products have gone from obscure to universal usually with great or clever marketing. Let's build a list together. I will start things off with a true cross-section of brands (CPG (AKA Consumer Packaged Goods) Brands - those found in Food/Drug/Mass Merchandise stores) that are unique and not universally known:


Brand - VitaMist
Company - VitaMist Ltd.
Category - Supplements
Main Benefit(s) - Aerosol delivered, easy to take

Brand - Bullfrog
Company - Chattem
Category - Sunscreen
Main Benefit(s) - offered in alcohol base to minimize "oily slime"

Brand - Vitaball*
Category - Kid's Vitamins
Main Benefit(s) - Bubblegum Gumball that is also a multi-vitamin

* Disclaimer - I used to run this businesses


For what brands are you a passionate loyalist?

I know about people's passion for technology, but let's skip those for now (e.g., IPod, Apple, Bose speakers, Les Paul Guitars etc.)